When asked to expand on our Beyond Measure campaign, we applied a bold thumb-stopping look while elevating Meijer fashion brands like Falls Creek, Colorful Planet, MTA, Tranquil & True, and Ophelia Roe. The results exceeded even our expectations.
In the fall of 2023, Meijer reported that the number of impressions went through the roof and that our Meijer Style campaign outperformed any other social campaign within the category. It has also been a fun project to lead over the last several years.
Creative Director: Kristi Neitzel | Associate Creative Director: Tammy Myers | Copywriter: Dan Goubert
Producer: Neil Travers | DP: Steve Schriemer | Hair and Makeup: Lynnae Osstema | Wardrobe Stylist: Jess Michelle
Behind the scenes video: Corey Jenkins
