When Meijer challenged us to come up with a campaign that helped feed our local neighbors in need, we leveraged a cultural phenomenon that had to do with both food and sharing. The campaign had over 8 million social impressions with food photos posted from over 20 countries, and 1 million meals were donated
to local families in need.
to local families in need.
Chief Creative Officer: John Condon: | Chief Strategy Officer: Ben Kline | Executive Creative Director: Per Jacobson
Head of Production: Nikolas Traxler | Senior Art Director: Tammy Myers | Producer: Brenda Cortes | Director: Jamie Fafn