One of the greatest gifts in advertising is having the opportunity to use your skills for good. This project brought an opportunity to partner with with both Meijer and the Facebook Creative Hub in Chicago to create a social campaign that connected Meijer with a Facebook community of special education teachers.
Much like students, we positioned ourselves as “eager learners.” We asked questions and gathered details about their back-to-school preparations and supplies. While helping Meijer engage with this group, we incorporated surprise and delight activations, digital shopping resources, and a video showcasing our appreciation and support for special education teachers.
Creative Director Art: Per Jacobson | Creative Director Copy: Kristi Neitzel | Associate Creative Director: Tammy Myers
Copywriter: Dan Goubert | Director: Eric Machiela & Caton Vance
